Basics Marketing 01: Consumer Behaviour

dc.contributor.author	Noel, Hayden
dc.date.accessioned	2014-10-15T23:28:16Z
dc.date.available	2014-10-15T23:28:16Z
dc.date.issued	2009
dc.identifier.citation	Case Postale, Switzerland : AVA Publishing, 2009	en_US
dc.identifier.isbn	978-2-940373-84-0
dc.identifier.uri	http://hdl.handle.net/123456789/287
dc.description.abstract	An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.	en_US
dc.language.iso	en	en_US
dc.publisher	AVA Publishing	en_US
dc.subject	Marketing	en_US
dc.subject	Consumer behaviour	en_US
dc.title	Basics Marketing 01: Consumer Behaviour	en_US
dc.type	Book	en_US