| dc.contributor.author | Solomon, Michael | |
| dc.contributor.author | Bamossy, Gary | |
| dc.contributor.author | Askegaard, Soren | |
| dc.contributor.author | Hogg, Margaret K. | |
| dc.date.accessioned | 2014-10-16T18:43:06Z | |
| dc.date.available | 2014-10-16T18:43:06Z | |
| dc.date.issued | 2006 | |
| dc.identifier.citation | Harlow, England : Financial Times/ Prentice Hall, 2006 | en_US |
| dc.identifier.isbn | 978-0273-68752-2 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/288 | |
| dc.description.abstract | Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Prentice Hall | en_US |
| dc.subject | Consumer behavior - Europe | en_US |
| dc.title | Consumer behaviour: a European perspective | en_US |
| dc.type | Book | en_US |
