International marketing
dc.contributor.author | Czinkota, Michael R. | |
dc.contributor.author | Ronkainen, Ilkka A. | |
dc.date.accessioned | 2014-10-16T19:51:01Z | |
dc.date.available | 2014-10-16T19:51:01Z | |
dc.date.issued | 2007 | |
dc.identifier.citation | Mason, OH : Thomson South-Western, 2007 | en_US |
dc.identifier.isbn | 0-324-31702-6 | |
dc.identifier.uri | http://hdl.handle.net/123456789/289 | |
dc.description.abstract | International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Thomson South-Western | en_US |
dc.subject | Export marketing | en_US |
dc.title | International marketing | en_US |
dc.type | Book | en_US |
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