Show simple item record

dc.contributor.authorCateora, Philip R.
dc.contributor.authorGilly, Mary C.
dc.contributor.authorGraham, John L.
dc.date.accessioned2014-11-03T18:54:39Z
dc.date.available2014-11-03T18:54:39Z
dc.date.issued2011
dc.identifier.citationNew York : McGraw-Hill/ Irwin, 2011en_US
dc.identifier.isbn978-0-07-352994-3
dc.identifier.urihttp://hdl.handle.net/123456789/294
dc.description.abstractCateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.en_US
dc.language.isoenen_US
dc.publisherMcGraw-Hill/ Irwinen_US
dc.subjectExport marketingen_US
dc.subjectInternational business enterprisesen_US
dc.titleInternational marketingen_US
dc.typeBooken_US


Files in this item

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record