International marketing

Cateora, Philip R.; Gilly, Mary C.; Graham, John L.

dc.contributor.author	Cateora, Philip R.
dc.contributor.author	Gilly, Mary C.
dc.contributor.author	Graham, John L.
dc.date.accessioned	2014-11-03T18:54:39Z
dc.date.available	2014-11-03T18:54:39Z
dc.date.issued	2011
dc.identifier.citation	New York : McGraw-Hill/ Irwin, 2011	en_US
dc.identifier.isbn	978-0-07-352994-3
dc.identifier.uri	http://hdl.handle.net/123456789/294
dc.description.abstract	Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.	en_US
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill/ Irwin	en_US
dc.subject	Export marketing	en_US
dc.subject	International business enterprises	en_US
dc.title	International marketing	en_US
dc.type	Book	en_US