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dc.contributor.authorOnkvisit, Sak
dc.contributor.authorShaw, John J.
dc.date.accessioned2014-11-05T22:14:16Z
dc.date.available2014-11-05T22:14:16Z
dc.date.issued2004
dc.identifier.citationNew York : Routledge, 2004en_US
dc.identifier.isbn0-203-93006-1
dc.identifier.urihttp://hdl.handle.net/123456789/295
dc.description.abstractMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.en_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.subjectExport marketingen_US
dc.subjectExport marketing – Managementen_US
dc.titleInternational marketing: analysis and strategyen_US
dc.typeBooken_US


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