An introduction to international marketing: a guide to going global
dc.contributor.author | Lewis, Keith | |
dc.contributor.author | Housden, Matthew | |
dc.date.accessioned | 2014-11-06T00:34:18Z | |
dc.date.available | 2014-11-06T00:34:18Z | |
dc.date.issued | 1998 | |
dc.identifier.citation | London :Kogan Page ,1998 | en_US |
dc.identifier.isbn | 0 7494 2246 7 | |
dc.identifier.uri | http://hdl.handle.net/123456789/298 | |
dc.description.abstract | This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Kogan Page | en_US |
dc.relation.ispartofseries | Marketing in action series; | |
dc.subject | Marketing | en_US |
dc.title | An introduction to international marketing: a guide to going global | en_US |
dc.type | Book | en_US |
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Business [120]