An introduction to international marketing: a guide to going global

dc.contributor.author	Lewis, Keith
dc.contributor.author	Housden, Matthew
dc.date.accessioned	2014-11-06T00:34:18Z
dc.date.available	2014-11-06T00:34:18Z
dc.date.issued	1998
dc.identifier.citation	London :Kogan Page ,1998	en_US
dc.identifier.isbn	0 7494 2246 7
dc.identifier.uri	http://hdl.handle.net/123456789/298
dc.description.abstract	This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.	en_US
dc.language.iso	en	en_US
dc.publisher	Kogan Page	en_US
dc.relation.ispartofseries	Marketing in action series;
dc.subject	Marketing	en_US
dc.title	An introduction to international marketing: a guide to going global	en_US
dc.type	Book	en_US