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الآن تُعرض المواد 116 -- 120 من 120

    • Strategic brand management: building, measuring, and managing brand equity 

      Keller, Kevin Lane (Pearson Education Limited, 2013)
      Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...

    • Strategic Management Concepts & Cases Competitiveness and Globalization 

      Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (South-Western, 2009)
      Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ...

    • Strategic management theory: an integrated approach 

      Hill, Charles W. L.; Jones, Gareth R. (South-Western Cengage Learning, 2009-10-14)
      This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...

    • Strategic management: an integrated approach 

      Hill, Charles W. L.; J o n e s, Ga r e t h R . (South-Western Cengage Learning, 2012-02-21)
      This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...

    • Supply chain management 

      Chopra, Sunil; Meindl, Peter (Pearson Prentice-Hall, 2007)
      This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ...