الآن تُعرض المواد 91 -- 110 من 120

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
    • Marketing research: an applied approach 

      Malhotra, Naresh K.; Birks, David F. (Pearson Education, 2007)
      This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ...
    • MODERN ECONOMIC THEORY 

      DEWETT, KEWAL KRISHAN; CHAND, ADARSH (SHYAM LAL, 1997)
      This book has become quite comprehensive in its range and coverage embracing Price I theory or Micro Economics, Income and Employment Theory or Macro Economics, Money and Banking. International Trade, public Finance. ...
    • MODERN WORKING CAPITAL MANAGEMENT 

      . Sclierr, Frederick C (Prentice-Hal, 1989)
      Working capital management is the management of the firm's short-term assets and liabilities, individually and in aggregate. Of all the functional areas of business financial decision making, the one that occupies the ...
    • Notes on business ethics 

      Gray, James W. (Ethical realism, 2011-06-22)
      Selection and arrangement of content as a collection of business ethics is copyrighted by Gray, James W. This e-book contains notes for Business ethics. It introduces moral philosophy, meta-ethics, moral theories, and apply ...
    • Operations Management 

      Stevenson, William J. (McGraw-Hill, 2005)
      The material in this book is intended as an introduction to the field of operations management. The subject matter Incorporates concepts from general management, cost accounting, marketing, industrial engineering, and ...
    • Operations management 

      Kumar, S. Anil; Suresh, N. (2009)
      This book presents lucid treatment of a wide range of issues involved in Operations Management. It emphasises on the analysis and quantitative techniques for the overall role of Operations Management in organisations, which ...
    • Organizational behavior 

      Robbins, Stephen P.; Judge, Timothy A. (Pearson Education Limited, 2013)
      Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human ...
    • Organizational behavior 

      Schermerhorn, John R.; Hunt, James G.; Osborn, Richard N.; Uhl-Bien, Mary (John Wiley & Sons, Inc., 2010)
      This book is known throughout the world for sound pedagogy, research, and theory and well-loved for a rich framework of personal and organizational skills, Organizational Behavior presents students with a full portfolio ...
    • Organizational behavior: an evidence-based approach 

      Luthans, Fred (McGraw-Hill Irwin, 2010)
      Organisational Behavior by Fred Luthans was one of the first mainstream organisational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known ...
    • Organizational behavior: managing people and organizations 

      Griffin, Ricky W.; Moorhead, Gregory (South-Western Cengage Learning, 2014)
      Prepare today to become a strong, effective manager tomorrow with the powerful insights, solid concepts, and reader-friendly approach in ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, Eleventh Edition. This ...
    • PLANT ECOLOGY SOIL SCIENCE 

      Shukia, R.S.; Chandel, P.S. (S. CHAND, 1972)
    • Principles of accounting 

      Needles, Belverd E.; Powers, Marian; Crosson, Susan V. (South-Western Cengage Learning, 2011)
      Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ...
    • Principles of managerial finance 

      Gitman, Lawrence J. (Addison Wesley, 2002)
      Gitman's proven learning system makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The ...
    • Principles of Managerial Finance 

      Gitman, Lawrence J.; Zutter, Chad J. (Prentice Hall, 2012)
      Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance- weaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools.
    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
      Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...
    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
      This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...
    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica (Prentice Hall Europe, 1999)
      Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ...
    • Principles of service marketing and management 

      Lovelock, Christopher; Wright, Lauren (Prentice Hall, 2001)
      Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ...
    • Research methodology: methods and techniques 

      Kothari, C.R. (New age international limited publishers, 2004)
      This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...