Parcourir Business par titre
Voici les éléments 59-78 de 120
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Intermediate microeconomics: a modern approach
(Affiliated East-West Press, 2003)Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, ... -
International business: competing in the global marketplace
(McGraw-Hill Irwin, 2011)Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ... -
International business: competing in the global marketplace
(McGraw-Hill Irwin, 2009)Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ... -
International Financial Management
(Thomson South-Western, 2008)International Financial Management, Ninth Edition, is organized fi rst to provide a background on the international environment and then to focus on the managerial aspects from a corporate perspective. Managers of MNCs ... -
International financial management
(Thomson South-Western, 2008)International financial management strives to build on the foundation of corporate finance. Recognizing that multinational corporations continue to globally expand, this text first provides a background on the international ... -
International financial management
(South-Western Cengage Learning, 2011)International financial management builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes ... -
International financial management
(Cengage Learning, 2015)Prepare for success in international finance with this best-selling book's effective presentation of in-depth theory and practical applications. International financial management 12e builds on the fundamental principles ... -
International marketing
(McGraw-Hill/ Irwin, 2011)Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ... -
International marketing
(Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ... -
International marketing management: text and cases
(SAGE Publications, 2008)This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ... -
International marketing: analysis and strategy
(Routledge, 2004)Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ... -
International marketing: emerging markets
(Emerald Group Publishing, 2011)The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an ... -
An introduction to international marketing: a guide to going global
(Kogan Page, 1998)This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. -
Investments
(The McGraw-Hill/Irwin, 2011)Investments sets the standard for graduate/MBA investments textbooks with a perfect blend of theory and practice, appropriate rigor, and a clear writing style.The unifying theme throughout the text is that investors' ... -
Lesikar's Business Communication :CONNECTION IN A DIGITAL WORLD
(McGraw-Hill, 2011)This revision of Ray Lesikar's classic textbook takes the solid foundational principles of the previous 11 editions and applies them to business contexts in the 21st century. While continuing to focus on careful problem ... -
The little black book of project management
(AMACOM - American Management Association, 2010)For nearly twenty years, The Little Black Book of Project Management has provided business people everywhere with a quick and effective introduction to project management tools and methodology. Project management has ... -
Logistics & supply chain management
(Pearson Education Limited, 2011)Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is ... -
Management
(Houghton Mifflin, 2003)The seventh edition of Management is a significant revision of the earlier work.There are significant revisions of key chapters, an increased emphasis on the service sector, ethics, global management, and information ... -
Management
(Prentice Hall-Pearson Education, 2010)This book is about management and managers. Managers are the one thing that all organizations—no matter the size, kind, or location—need. And there’s no doubt that the world managers face has changed, is changing, and will ... -
Management information systems
(McGraw-Hill/ Irwin, 2011)O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.
