Now showing items 81-100 of 120

    • Logistics & supply chain management 

      Christopher, Martin (Pearson Education Limited, 2011)
      Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is ...
    • Management information systems 

      O'Brien, James A.; Marakas, George M. (McGraw-Hill/ Irwin, 2011)
      O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.
    • International business: competing in the global marketplace 

      Hill, Charles W. L. (McGraw-Hill Irwin, 2011)
      Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ...
    • Financial and managerial accounting 

      Needles, Belverd E. Jr.; Powers, Marian; Crosson, Susan V. (South-Western Cengage Learning, 2011)
      Needles/ Powers/ Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ...
    • International marketing 

      Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/ Irwin, 2011)
      Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ...
    • Managing business ethics: straight talk about how to do it right 

      Trevino, Linda K.; Nelson, Katherine A. (John Wiley & Sons, INC., 2011)
    • International financial management 

      Madura, Jeff (South-Western Cengage Learning, 2011)
      International financial management builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes ...
    • Lesikar's Business Communication :CONNECTION IN A DIGITAL WORLD 

      Rentz, Kathryn; Flatley, Marie E. (McGraw-Hill, 2011)
      This revision of Ray Lesikar's classic textbook takes the solid foundational principles of the previous 11 editions and applies them to business contexts in the 21st century. While continuing to focus on careful problem ...
    • Services Marketing: concepts, strategies & cases 

      Hoffman, K. Douglas; Bateson, John E. G. (South-Western Cengage Learning, 2011)
      Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...
    • Financial and managerial accounting 

      Horngren, Charles T.; Harrison Jr., Walter T.; Oliver, M. Suzanne (Prentice Hall, 2011-02-21)
      Accounting and the Business Environment; Recording Business Transactions; The Adjusting Process; Completing the Accounting Cycle; Merchandising Operations; Merchandise Inventory; Internal Control and Cash; Receivables; ...
    • Notes on business ethics 

      Gray, James W. (Ethical realism, 2011-06-22)
      Selection and arrangement of content as a collection of business ethics is copyrighted by Gray, James W. This e-book contains notes for Business ethics. It introduces moral philosophy, meta-ethics, moral theories, and apply ...
    • Intermediate accounting 

      Kieso, Donald E.; Weygandt, Jerry J.; Warfield, Terry D. (John Wiley & Sons., 2012)
      Due to the emergence of IFRS as the required convention for reporting to stock exchanges in the European Union and other important markets, accountants must gain a strong understanding of these standards. "Intermediate ...
    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
      Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2012)
      Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...
    • Human resource management 

      DESSLER, GARY (Pearson, 2012)
      Human Resource Management, 13th edition provides students in human resource management courses and practicing managers with a comprehensive review of essential personnel management concepts and techniques in a highly ...
    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
      Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...
    • Principles of Managerial Finance 

      Gitman, Lawrence J.; Zutter, Chad J. (Prentice Hall, 2012)
      Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance- weaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools.
    • MANAGERIAL ACCOUNTING TOOLS FOR BUSINESS DECISION MAKING 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley, 2012)
      This textbook contains features to help you learn best, whatever your learning style. To understand what your learning style is, spend about 10 minutes to take the learning style quiz at the book’s companion website. ...
    • Business mathematics 

      Islam, Md. Rafiqul; Gani, Mohammad Osman (CBO Publications, 2012)
      The primary objective of this book is to provide the basic concepts and applications of mathematics suited to the needs of students appearing in the examinations of BBS (Hons.), BBA and other professional examinations. ...
    • Cost accounting:a managerial emphasis 

      Horngren, Charles T.; Datar, Srikant M.; Rajan, Madhav V. (Prentice Hall, 2012)
      Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic ...