استعرض Business حسب المؤلف "Keller, Kevin Lane"

الآن تُعرض المواد 1 -- 4 من 4

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
      Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...

    • Strategic Brand Management :Building, Measuring, and Managing Brand Equity 

      Keller, Kevin Lane (Pearson:, 2013)
      This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...

    • Strategic brand management: building, measuring, and managing brand equity 

      Keller, Kevin Lane (Pearson Education Limited, 2013)
      Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...