Browsing Business by Subject "Strategic Management"
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Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ... -
Strategic Management Concepts & Cases Competitiveness and Globalization
(South-Western, 2009)Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ...