Browsing Business by Subject "Export marketing"

Now showing items 1-3 of 3

    • International marketing 

      Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/ Irwin, 2011)
      Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ...

    • International marketing 

      Czinkota, Michael R.; Ronkainen, Ilkka A. (Thomson South-Western, 2007)
      International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ...

    • International marketing: analysis and strategy 

      Onkvisit, Sak; Shaw, John J. (Routledge, 2004)
      Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ...