Browsing Business by Title
Now showing items 102-120 of 120
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PLANT ECOLOGY SOIL SCIENCE
(S. CHAND, 1972) -
Principles of accounting
(South-Western Cengage Learning, 2011)Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ... -
Principles of managerial finance
(Addison Wesley, 2002)Gitman's proven learning system makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The ... -
Principles of Managerial Finance
(Prentice Hall, 2012)Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance- weaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools. -
Principles of marketing
(Pearson Prentice Hall, 2012)Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ... -
Principles of marketing
(Prentice Hall, 2000)This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ... -
Principles of marketing
(Prentice Hall Europe, 1999)Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ... -
Principles of service marketing and management
(Prentice Hall, 2001)Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ... -
Research methodology: methods and techniques
(New age international limited publishers, 2004)This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ... -
Research methodology: methods and techniques
(New age international limited publishers, 2005)This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ... -
Services Marketing: concepts, strategies & cases
(South-Western Cengage Learning, 2011)Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ... -
Solving Accounting Problems Using Excel for Windows
(John Wiley, 2005)The exercises and problems associated with this text are provided as Microsoft Excel templates. The template format provides basic guidance in solving the exercises and problems and contains keys for account title ... -
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ... -
Strategic Brand Management :Building, Measuring, and Managing Brand Equity
(Pearson:, 2013)This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ... -
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ... -
Strategic Management Concepts & Cases Competitiveness and Globalization
(South-Western, 2009)Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ... -
Strategic management theory: an integrated approach
(South-Western Cengage Learning, 2009-10-14)This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ... -
Strategic management: an integrated approach
(South-Western Cengage Learning, 2012-02-21)This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ... -
Supply chain management
(Pearson Prentice-Hall, 2007)This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ...
