Browsing Business by Title

Now showing items 112-120 of 120

    • Services Marketing: concepts, strategies & cases 

      Hoffman, K. Douglas; Bateson, John E. G. (South-Western Cengage Learning, 2011)
      Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...

    • Solving Accounting Problems Using Excel for Windows 

      Schildhouse, Rex A (John Wiley, 2005)
      The exercises and problems associated with this text are provided as Microsoft Excel templates. The template format provides basic guidance in solving the exercises and problems and contains keys for account title ...

    • SPSS base 16.0 user’s guide 

      SPSS Inc. (SPSS Inc., 2007)
      The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ...

    • Strategic Brand Management :Building, Measuring, and Managing Brand Equity 

      Keller, Kevin Lane (Pearson:, 2013)
      This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...

    • Strategic brand management: building, measuring, and managing brand equity 

      Keller, Kevin Lane (Pearson Education Limited, 2013)
      Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...

    • Strategic Management Concepts & Cases Competitiveness and Globalization 

      Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (South-Western, 2009)
      Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ...

    • Strategic management theory: an integrated approach 

      Hill, Charles W. L.; Jones, Gareth R. (South-Western Cengage Learning, 2009-10-14)
      This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...

    • Strategic management: an integrated approach 

      Hill, Charles W. L.; J o n e s, Ga r e t h R . (South-Western Cengage Learning, 2012-02-21)
      This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...

    • Supply chain management 

      Chopra, Sunil; Meindl, Peter (Pearson Prentice-Hall, 2007)
      This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ...