Browsing Business by Issue Date
Now showing items 21-40 of 120
-
Research methodology: methods and techniques
(New age international limited publishers, 2004)This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ... -
International marketing: analysis and strategy
(Routledge, 2004)Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ... -
Essentials of entrepreneurship and small business management
(Prentice-Hall, 2005)Essentials of Entrepreneurship and Small Business Management introduces to the processes of new venture creation and the critical knowledge you need to manage business once it is formed. -
Operations Management
(McGraw-Hill, 2005)The material in this book is intended as an introduction to the field of operations management. The subject matter Incorporates concepts from general management, cost accounting, marketing, industrial engineering, and ... -
Income Tax: Including Gift Tax & Value Added Tax (VAT) Revised according to Finance Act, 2005 Dr.
(Padma, 2005)Taxation laws by nature are complex. So is the case with Income Tax Ordinance, 1984 which came into force on 1st July, 1984 replacing the Income Tax Act, 1922. In such a context, we have made a humble attempt to provide ... -
Research methodology: methods and techniques
(New age international limited publishers, 2005)This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ... -
Solving Accounting Problems Using Excel for Windows
(John Wiley, 2005)The exercises and problems associated with this text are provided as Microsoft Excel templates. The template format provides basic guidance in solving the exercises and problems and contains keys for account title ... -
Management: a global perspective
(Tata McGraw-Hill, 2005)A revision of one of the classic management textbooks, this edition features a new pronounced emphasis on global management. The research and examples have been thoroughly updated to reflect he most current developments ... -
Consumer behaviour: a European perspective
(Prentice Hall, 2006)Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ... -
Marketing management
(Pearson Prentice-Hall, 2006)Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ... -
Bank management and financial services
(The McGraw−Hill, 2006)Banking and Financial Services is publishing at a time where the world that we live in is changing rapidly. The entire financial sector is threatened by significant risks at home and abroad, inside and outside the individual ... -
Essentials of marketing communications
(Pearson Education, 2006)Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ... -
Consumer Behavior
(Prentice-Hal, 2007)This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and ... -
Advertising, promotion and other aspects of integrated marketing communications
(Thomson South-Western, 2007)The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ... -
Fundamentals of financial management
(Thomson: South-western, 2007)The market leader, Brigham/Houston, continues to grow in reputation and amount of users as the most effective approach for teaching the first undergraduate corporate finance course. The seamless, integrated ancillary ... -
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ... -
International marketing
(Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ... -
Supply chain management
(Pearson Prentice-Hall, 2007)This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ... -
Marketing research: an applied approach
(Pearson Education, 2007)This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ... -
Corporate Social Responsibility
(Bookboon.com, 2008)
