Parcourir Business par auteur "Armstrong, Gary"

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    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
      Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
      This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica (Prentice Hall Europe, 1999)
      Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ...