Browsing Business by Author "Bamossy, Gary"
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Consumer behaviour: a European perspective
Solomon, Michael; Bamossy, Gary; Askegaard, Soren; Hogg, Margaret K. (Prentice Hall, 2006)Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ...