Browsing Business by Author "Bateson, John E. G."
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Services Marketing: concepts, strategies & cases
Hoffman, K. Douglas; Bateson, John E. G. (South-Western Cengage Learning, 2011)Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...