استعرض Business حسب المؤلف "Kotler, Philip"

الآن تُعرض المواد 1 -- 7 من 7

    • Marketing 3.0: from products to customers to the human spirit 

      Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley, 2010)
      In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
      Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

    • Marketing management 

      Kotler, Philip (Prentice-Hall, 2001)
      Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
      Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
      This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica (Prentice Hall Europe, 1999)
      Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ...