Browsing Business by Issue Date

Now showing items 1-20 of 120

    • PLANT ECOLOGY SOIL SCIENCE 

      Shukia, R.S.; Chandel, P.S. (S. CHAND, 1972)

    • MODERN WORKING CAPITAL MANAGEMENT 

      . Sclierr, Frederick C (Prentice-Hal, 1989)
      Working capital management is the management of the firm's short-term assets and liabilities, individually and in aggregate. Of all the functional areas of business financial decision making, the one that occupies the ...

    • MODERN ECONOMIC THEORY 

      DEWETT, KEWAL KRISHAN; CHAND, ADARSH (SHYAM LAL, 1997)
      This book has become quite comprehensive in its range and coverage embracing Price I theory or Micro Economics, Income and Employment Theory or Macro Economics, Money and Banking. International Trade, public Finance. ...

    • Managerial Economics 

      Petersen, H. Craig; Lewis, W. Cris (Pearson, 1997)
      Managerial Economics, Fourth Edition, is written with two primary objectives in mind. First, it is intended that students will receive a complete and rigorous introduction to basic principles of microeconomics.The second ...

    • An introduction to international marketing: a guide to going global 

      Lewis, Keith; Housden, Matthew (Kogan Page, 1998)
      This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica (Prentice Hall Europe, 1999)
      Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
      This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...

    • Ent'repreneurshi-p Small Business andLives of Successful Entrepreneurs 

      Khan, A R (Rubi Publication, 2000)
      The art & science of Entrepreneurship & Small Business can not be taught in a text book- It is possible to learn only through repeated practice and deriving pleasure by doing so. Entrepreneurship & Small Business is the ...

    • Principles of service marketing and management 

      Lovelock, Christopher; Wright, Lauren (Prentice Hall, 2001)
      Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ...

    • Marketing management 

      Kotler, Philip (Prentice-Hall, 2001)
      Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...

    • Cost Accounting 

      Lai, Jawahar (McGraw-Hill, 2002)
      Cost Accounting,' is an attempt to present discussions on different aspects of cost accounting in a more logical, clear and comprehensive manner. Many portions in the book have been thoroughly revised and rearranged to ...

    • Principles of managerial finance 

      Gitman, Lawrence J. (Addison Wesley, 2002)
      Gitman's proven learning system makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The ...

    • BUSINESS RESEARCH METHODS 

      Cooper, Donald; Pamela, Schindler (Tata McGraw-Hill, 2003)
      Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical ...

    • Intermediate microeconomics: a modern approach 

      Varian, Hal R. (Affiliated East-West Press, 2003)
      Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, ...

    • Management 

      Griffin, Ricky W. (Houghton Mifflin, 2003)
      The seventh edition of Management is a significant revision of the earlier work.There are significant revisions of key chapters, an increased emphasis on the service sector, ethics, global management, and information ...

    • Commercial Law (Business Law) and Labour & Industrial Law 

      AHAMMED, M. (BANGLADESH LAW BOOK COMPANY, 2003)
      Commercial law or Mercantile law or Business law is a body of rules relating to trade and commerce and also to the matters relating to industry.This book will be helpful for those who want to know the Bangladesh govt.law.

    • Financial Management and Analysis 

      FABOZZI, FRANK J.; PETERSON, PAMELA P. (John Wiley, 2003)
      Financial Management and Analysis is an introduction to the concepts, tools, and applications of finance. The purpose of this textbook is to communicate the fundamentals of financial management and financial analysis. This ...

    • Advertising and promotion: an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
      the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...

    • Corporate finance 

      Ross, Stephen A.; Westerfield, Randolph W.; Jaffe, Jeffrey (McGraw-Hill Irwin, 2003)
      This text emphasizes the modern fundamentals of the theory of finance. It provides contemporary examples to help the theory come to life. Topics covered include: arbitrage, net present value, efficient markets, agency ...

    • Business ethics: A manual for managing a responsible business enterprise in emerging market economies 

      A publication of the good governance program, U.S. Department of Commerce (U.S. Department of Commerce, International Trade Administration, 2004)
      This manual is intended to provide general guidance for businesses and practitioners in better understanding emerging global standards of responsible business conduct.