Browsing Business by Subject "Attitudes and Infl uencing Attitudes"

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    • Consumer Behavior :Building Marketing Strategy 

      Hawkins, Del I.; Mothersbaugh, David L. (McGraw-Hill/Irwin, 2010)
      Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. ...