Browsing Business by Subject "Marketing-management"

Now showing items 1-2 of 2

    • Marketing management 

      Kotler, Philip (Prentice-Hall, 2001)
      Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...