Browsing Business by Subject "Strategic Management"

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    • Strategic brand management: building, measuring, and managing brand equity 

      Keller, Kevin Lane (Pearson Education Limited, 2013)
      Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...

    • Strategic Management Concepts & Cases Competitiveness and Globalization 

      Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (South-Western, 2009)
      Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ...