استعرض Business حسب الموضوع "services marketing"
الآن تُعرض المواد 1 -- 1 من 1
-
Services Marketing: concepts, strategies & cases
(South-Western Cengage Learning, 2011)Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...