Browsing Business by Title

Now showing items 1-20 of 120

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2012)
      Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2008)

    • Advanced management accounting 

      Kaplan, Robert S.; Atkinson, Anthony A. (PHI Learning, 2015-04-20)
      Advanced management accounting by Robert S. Kaplan and Anthony A. Atkinson provides leading-edge treatment of innovative management accounting issues used by major companies throughout the world. Takes a systematic management- ...

    • Advertising and promotion: an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
      the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...

    • Advertising, promotion and other aspects of integrated marketing communications 

      Shimp, Terence A. (Thomson South-Western, 2007)
      The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ...

    • Bangladesh income tax: theory and practice 

      Shil, Nikhil Chandra; Masud, Mohammad Zakaria; Alam, Mohammad Faridul (Shams & AMS, 2017)
      This edition of the book incorporates many special features to enhance the coverage of chapter materials and to help students understand chapter concepts. This edition includes significant changes based on the Finance Act, ...

    • Bank management and financial services 

      Rose, Peter; Hudgins, Sylvia (The McGraw−Hill, 2006)
      Banking and Financial Services is publishing at a time where the world that we live in is changing rapidly. The entire financial sector is threatened by significant risks at home and abroad, inside and outside the individual ...

    • Basics Marketing 01: Consumer Behaviour 

      Noel, Hayden (AVA Publishing, 2009)
      An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ...

    • The Basics of Finance :An Introduction to Financial Markets, Business Finance, and Portfolio Management 

      DRAKE, PAMELA PETERSON; FABOZZI, FRANK J. (John Wiley, 2010)
      The purpose of this book is to provide an introduction to financial decisionmaking, and the framework in which these decisions are made. The Basics of Finance is an accessible book for those who want to gain a better ...

    • Business and administrative communication 

      Locker, Kitty O.; Kienzler, Donna S. (McGraw-Hill, 2013)
      The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business ...

    • Business ethics 

      Cruz-Cruz, Jose A.; Frey, William (Houston, Texas: Rice University, 2009-01-02)
      Selection and arrangement of content as a collection of Business Ethics is copyrighted by William Frey. It is licensed under the Creative Commons Attribution 2.0 licence. While many courses using this title place emphasis ...

    • Business ethics 

      Khan, A R (Brothers Publications, 2015)
      The present book contains ethical concepts, guiding theories and codes of conduct pertaining to business ethics. Managerial ethics with employer –employee expectations, reasonable and ethical, similar buyer- seller ...

    • Business ethics: A manual for managing a responsible business enterprise in emerging market economies 

      A publication of the good governance program, U.S. Department of Commerce (U.S. Department of Commerce, International Trade Administration, 2004)
      This manual is intended to provide general guidance for businesses and practitioners in better understanding emerging global standards of responsible business conduct.

    • Business mathematics 

      Islam, Md. Rafiqul; Gani, Mohammad Osman (CBO Publications, 2012)
      The primary objective of this book is to provide the basic concepts and applications of mathematics suited to the needs of students appearing in the examinations of BBS (Hons.), BBA and other professional examinations. ...

    • BUSINESS MATHEMATICS 

      SANCHETI, D.C.; N. K.KAPOOR (Sultan Chand, 2008)
      Mathematics provides a system of logic which is helpful in Analyzing a many theoretical and practical problems in any science including social sciences and humanities.The need for this arose because in the designingof ...

    • BUSINESS RESEARCH METHODS 

      Cooper, Donald; Pamela, Schindler (Tata McGraw-Hill, 2003)
      Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical ...

    • Business research methods 

      Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch (South-Western Cengage Learning, 2009-08-01)

    • Business Statistics 

      Gupta, S.P.; Gupta, M.P. (Sultan Chand & Sons, 2010)
      Business Statistics written by S.P. Gupta and M. P. Gupta is written about the basic object of introducing students of business administration to the Statistical concepts that help in decision-making. An attempt has been ...

    • Commercial Law (Business Law) and Labour & Industrial Law 

      AHAMMED, M. (BANGLADESH LAW BOOK COMPANY, 2003)
      Commercial law or Mercantile law or Business law is a body of rules relating to trade and commerce and also to the matters relating to industry.This book will be helpful for those who want to know the Bangladesh govt.law.

    • Consumer Behavior 

      Schifftnan, Leon G.; Kanuk, Leslie Lazar (Prentice-Hal, 2007)
      This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and ...