بحث
الآن تُعرض المواد 71 -- 80 من 120
Business mathematics
(CBO Publications, 2012)
The primary objective of this book is to provide the basic concepts and applications of mathematics suited to the needs of students appearing in the examinations of BBS (Hons.), BBA and other professional examinations. ...
Financial Analysis with Microsoft Excel
(South-Western, 2014-09-11)
students develop a proficiency in using Excel 2013 to solve real financial problems without sacrificing any finance background. This edition covers all of the topics in today's corporate finance course, including financial ...
Core concepts of marketing
(Global Text Project, 2008)
Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ...
Research methodology: methods and techniques
(New age international limited publishers, 2004)
This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...
International marketing: analysis and strategy
(Routledge, 2004)
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ...
Cost accounting:a managerial emphasis
(Prentice Hall, 2012)
Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic ...
Business ethics
(Houston, Texas: Rice University, 2009-01-02)
Selection and arrangement of content as a collection of Business Ethics is copyrighted by William Frey. It is licensed under the Creative Commons Attribution 2.0 licence. While many courses using this title place emphasis ...
Advertising and promotion: an integrated marketing communications perspective
(The McGraw−Hill, 2003)
the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)
The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ...