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An introduction to international marketing: a guide to going global
(Kogan Page, 1998)
This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
Strategic Brand Management :Building, Measuring, and Managing Brand Equity
(Pearson:, 2013)
This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...
Investments
(The McGraw-Hill/Irwin, 2011)
Investments sets the standard for graduate/MBA investments textbooks with a perfect blend of theory and practice, appropriate rigor, and a clear writing style.The unifying theme throughout the text is that investors' ...
Corporate finance
(McGraw-Hill Irwin, 2008)
Corporate Finance emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small ...
BUSINESS RESEARCH METHODS
(Tata McGraw-Hill, 2003)
Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical ...
Consumer Behavior
(Prentice-Hal, 2007)
This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and ...
Cost Accounting
(McGraw-Hill, 2002)
Cost Accounting,' is an attempt to present discussions on different aspects of cost
accounting in a more logical, clear and comprehensive manner. Many portions in the book have been thoroughly revised and rearranged to ...
PLANT ECOLOGY SOIL SCIENCE
(S. CHAND, 1972)
Organizational behavior
(Pearson Education Limited, 2013)
Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style.
Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human ...
Financial management: theory and practice
(South-Western Cengage Learning, 2011)
Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading Financial ...