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Now showing items 91-100 of 120
Consumer Behavior :Building Marketing Strategy
(McGraw-Hill/Irwin, 2010)
Marketing attempts to influence the way consumers
behave. These attempts have implications for the organizations
making them, the consumers they are trying
to influence, and the society in which these attempts
occur. ...
Lesikar's Business Communication :CONNECTION IN A DIGITAL WORLD
(McGraw-Hill, 2011)
This revision of Ray Lesikar's classic textbook takes the solid foundational principles of the previous 11 editions and applies them to business contexts in the 21st century. While continuing to focus on careful problem ...
Marketing management
(Pearson Prentice-Hall, 2006)
Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
Supply chain management
(Pearson Prentice-Hall, 2007)
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ...
Basics Marketing 01: Consumer Behaviour
(AVA Publishing, 2009)
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ...
MODERN WORKING CAPITAL MANAGEMENT
(Prentice-Hal, 1989)
Working capital management is the management of the firm's short-term assets and liabilities, individually and in aggregate. Of all the functional areas of business financial decision making, the one that occupies the ...
Managerial Economics
(Pearson, 1997)
Managerial Economics, Fourth Edition, is written with two primary objectives in mind. First, it is intended that students will receive a complete and rigorous introduction to basic principles of microeconomics.The second ...
Services Marketing: concepts, strategies & cases
(South-Western Cengage Learning, 2011)
Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...
Research methodology: methods and techniques
(New age international limited publishers, 2005)
This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...
Bank management and financial services
(The McGraw−Hill, 2006)
Banking and Financial Services is publishing at a time where the world that we live in is changing rapidly. The entire financial sector is threatened by significant risks at home and abroad, inside and outside the individual ...