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Now showing items 101-110 of 120
Business ethics
(Brothers Publications, 2015)
The present book contains ethical concepts, guiding theories and codes of conduct pertaining to business ethics. Managerial ethics with employer –employee expectations, reasonable and ethical, similar buyer- seller ...
International financial management
(Cengage Learning, 2015)
Prepare for success in international finance with this best-selling book's effective presentation of in-depth theory and practical applications. International financial management 12e builds on the fundamental principles ...
Essentials of marketing communications
(Pearson Education, 2006)
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ...
Fundamentals of human resource management
(John Wiley & Sons, Inc., 2010)
Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ...
Solving Accounting Problems Using Excel for Windows
(John Wiley, 2005)
The exercises and problems associated with this text are provided as Microsoft Excel templates. The
template format provides basic guidance in solving the exercises and problems and contains keys for
account title ...
Principles of marketing
(Prentice Hall, 2000)
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...
International marketing management: text and cases
(SAGE Publications, 2008)
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ...
Marketing research: an applied approach
(Pearson Education, 2007)
This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ...
Integrated advertising, promotion, and marketing communications
(Pearson Education, 2014)
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends ...
Bangladesh income tax: theory and practice
(Shams & AMS, 2017)
This edition of the book incorporates many special features to enhance the coverage of chapter materials and to help students understand chapter concepts. This edition includes significant changes based on the Finance Act, ...