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An introduction to international marketing: a guide to going global
(Kogan Page, 1998)
This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
MODERN ECONOMIC THEORY
(SHYAM LAL, 1997)
This book has become quite comprehensive in its range and coverage embracing Price I theory or Micro Economics, Income and Employment Theory or Macro Economics, Money and Banking. International Trade, public Finance. ...
Managerial Economics
(Pearson, 1997)
Managerial Economics, Fourth Edition, is written with two primary objectives in mind. First, it is intended that students will receive a complete and rigorous introduction to basic principles of microeconomics.The second ...
Principles of marketing
(Prentice Hall Europe, 1999)
Following extensive market research throughout Europe, this Second European
Edition of Principles of Marketing provides significant improvements in content
and structure, illustrative examples and case material, pedagogical ...