Business: التقديمات الحديثة
الآن تُعرض المواد 61 -- 80 من 120
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Basics Marketing 01: Consumer Behaviour
(AVA Publishing, 2009)An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ... -
Essentials of marketing communications
(Pearson Education, 2006)Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ... -
Advertising, promotion and other aspects of integrated marketing communications
(Thomson South-Western, 2007)The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ... -
Industrial Organization: a strategic approach
(Irwin McGraw-Hill, 2014)Through an effective blend of analysis and examples this text integrates the game theory revolution with the traditional understanding of imperfectly competitive markets. The book’s focus is on strategic competition and ... -
Industrial organization: a contract based approach
(2014)Industrial Organization, a Contract Based approach (aka IOCB) offers a extensive and an up-to-date panorama of Industrial Organization aimed at advanced undergraduates; it should also appeal to graduates, academics and ... -
Marketing 3.0: from products to customers to the human spirit
(John Wiley, 2010)In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ... -
Core concepts of marketing
(Global Text Project, 2008)Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ... -
Principles of accounting
(South-Western Cengage Learning, 2011)Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ... -
Logistics & supply chain management
(Pearson Education Limited, 2011)Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is ... -
Fundamentals of human resource management
(John Wiley & Sons, Inc., 2010)Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ... -
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ... -
Managerial accounting
(South-Western Cengage Learning, 2011)Crosson/ Needles delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations ... -
Financial management: theory and practice
(South-Western Cengage Learning, 2011)Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading Financial ... -
Organizational behavior: managing people and organizations
(South-Western Cengage Learning, 2014)Prepare today to become a strong, effective manager tomorrow with the powerful insights, solid concepts, and reader-friendly approach in ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, Eleventh Edition. This ... -
Organizational behavior: an evidence-based approach
(McGraw-Hill Irwin, 2010)Organisational Behavior by Fred Luthans was one of the first mainstream organisational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known ... -
Organizational behavior
(John Wiley & Sons, Inc., 2010)This book is known throughout the world for sound pedagogy, research, and theory and well-loved for a rich framework of personal and organizational skills, Organizational Behavior presents students with a full portfolio ... -
Organizational behavior
(Pearson Education Limited, 2013)Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human ... -
Management information systems: managing the digital firm
(Pearson Prentice-Hall, 2012)Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting ... -
Intermediate accounting
(John Wiley & Sons., 2012)Due to the emergence of IFRS as the required convention for reporting to stock exchanges in the European Union and other important markets, accountants must gain a strong understanding of these standards. "Intermediate ... -
Intermediate accounting
(John Wiley & Sons., 2013)The Fifteenth edition builds on this legacy through new innovative student focused pedagogy in the book itself and with online support.Kieso maintains the qualities for which the text is globally recognized, including its ...
