Business: Recent submissions
Voici les éléments 41-60 de 120
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Financial Analysis with Microsoft Excel
(South-Western, 2014-09-11)students develop a proficiency in using Excel 2013 to solve real financial problems without sacrificing any finance background. This edition covers all of the topics in today's corporate finance course, including financial ... -
Solving Accounting Problems Using Excel for Windows
(John Wiley, 2005)The exercises and problems associated with this text are provided as Microsoft Excel templates. The template format provides basic guidance in solving the exercises and problems and contains keys for account title ... -
Advanced management accounting
(PHI Learning, 2015-04-20)Advanced management accounting by Robert S. Kaplan and Anthony A. Atkinson provides leading-edge treatment of innovative management accounting issues used by major companies throughout the world. Takes a systematic management- ... -
Operations management
(2009)This book presents lucid treatment of a wide range of issues involved in Operations Management. It emphasises on the analysis and quantitative techniques for the overall role of Operations Management in organisations, which ... -
Employee training and development
(McGraw-Hill/ Irwin, 2010)Raymond Noe’s Employee Training and Development sets the standard in this course area. First introduced in 1998, ETD became the market-defining text within 6 months of publication. Its popularity is due to its lively writing ... -
Strategic Brand Management :Building, Measuring, and Managing Brand Equity
(Pearson:, 2013)This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ... -
Fundamentals of Human Resource Management
(John Wiley, 2010)Human Resources is one area in the field of Management that changes much more quickly than most. Health Care legislation, court cases involving social media and scrutiny of public employee unions are a few recent examples. ... -
Human Resource Management :Stategy and Practice
(Cengage Learning, 2010)This an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppres ed content does not materially affect the ... -
Business Statistics
(Sultan Chand & Sons, 2010)Business Statistics written by S.P. Gupta and M. P. Gupta is written about the basic object of introducing students of business administration to the Statistical concepts that help in decision-making. An attempt has been ... -
Marketing research: an applied approach
(Pearson Education, 2007)This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ... -
Services Marketing: concepts, strategies & cases
(South-Western Cengage Learning, 2011)Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ... -
Principles of service marketing and management
(Prentice Hall, 2001)Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ... -
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ... -
An introduction to international marketing: a guide to going global
(Kogan Page, 1998)This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. -
International marketing management: text and cases
(SAGE Publications, 2008)This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ... -
International marketing: emerging markets
(Emerald Group Publishing, 2011)The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an ... -
International marketing: analysis and strategy
(Routledge, 2004)Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ... -
International marketing
(McGraw-Hill/ Irwin, 2011)Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ... -
International marketing
(Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ... -
Consumer behaviour: a European perspective
(Prentice Hall, 2006)Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ...
