Business: Recent submissions

Now showing items 101-120 of 120

    • Corporate finance 

      Ross, Stephen A.; Westerfield, Randolph W.; Jaffe, Jeffrey (McGraw-Hill Irwin, 2010)
      Corporate Finance, by Ross, Westerfield, and Jaffe emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
      Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...

    • Marketing management 

      Kotler, Philip (Prentice-Hall, 2001)
      Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
      This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
      Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...

    • Management 

      Robbins, Stephen p.; Coulter, Mary (Prentice Hall-Pearson Education, 2010)
      This book is about management and managers. Managers are the one thing that all organizations—no matter the size, kind, or location—need. And there’s no doubt that the world managers face has changed, is changing, and will ...

    • Investments 

      Bodie, Zvi; Kane, Alex; Marcus., Alan J. (The McGraw-Hill/Irwin, 2011)
      Investments sets the standard for graduate/MBA investments textbooks with a perfect blend of theory and practice, appropriate rigor, and a clear writing style.The unifying theme throughout the text is that investors' ...

    • Advertising and promotion: an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
      the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...

    • Managerial accounting 

      Garrison, Ray H.; Noreen, Eric W.; Brewer, Peter C. (McGraw-Hill Irwin, 2008)
      It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to ...

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2012)
      Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2008)

    • Managing business ethics: straight talk about how to do it right 

      Trevino, Linda K.; Nelson, Katherine A. (John Wiley & Sons, INC., 2011)

    • Business research methods 

      Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch (South-Western Cengage Learning, 2009-08-01)

    • Research methodology: methods and techniques 

      Kothari, C.R. (New age international limited publishers, 2004)
      This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...

    • Research methodology: methods and techniques 

      Kothari, C.R. (New age international limited publishers, 2005)
      This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...

    • Corporate Social Responsibility 

      Crowther, David; Aras, Guler (Bookboon.com, 2008)

    • Business ethics: A manual for managing a responsible business enterprise in emerging market economies 

      A publication of the good governance program, U.S. Department of Commerce (U.S. Department of Commerce, International Trade Administration, 2004)
      This manual is intended to provide general guidance for businesses and practitioners in better understanding emerging global standards of responsible business conduct.

    • Notes on business ethics 

      Gray, James W. (Ethical realism, 2011-06-22)
      Selection and arrangement of content as a collection of business ethics is copyrighted by Gray, James W. This e-book contains notes for Business ethics. It introduces moral philosophy, meta-ethics, moral theories, and apply ...

    • Business ethics 

      Cruz-Cruz, Jose A.; Frey, William (Houston, Texas: Rice University, 2009-01-02)
      Selection and arrangement of content as a collection of Business Ethics is copyrighted by William Frey. It is licensed under the Creative Commons Attribution 2.0 licence. While many courses using this title place emphasis ...