عرض سجل المادة البسيط

dc.contributor.authorLovelock, Christopher
dc.contributor.authorWright, Lauren
dc.date.accessioned2014-11-11T23:55:51Z
dc.date.available2014-11-11T23:55:51Z
dc.date.issued2001
dc.identifier.citationHarlow, England : Prentice Hall, 2001en_US
dc.identifier.isbn978-0130404671
dc.identifier.urihttp://hdl.handle.net/123456789/303
dc.description.abstractPrinciples of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketingen_US
dc.language.isoenen_US
dc.publisherPrentice Hallen_US
dc.subjectMarketingen_US
dc.titlePrinciples of service marketing and managementen_US
dc.typeBooken_US


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عرض سجل المادة البسيط