Principles of service marketing and management

dc.contributor.author	Lovelock, Christopher
dc.contributor.author	Wright, Lauren
dc.date.accessioned	2014-11-11T23:55:51Z
dc.date.available	2014-11-11T23:55:51Z
dc.date.issued	2001
dc.identifier.citation	Harlow, England : Prentice Hall, 2001	en_US
dc.identifier.isbn	978-0130404671
dc.identifier.uri	http://hdl.handle.net/123456789/303
dc.description.abstract	Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice Hall	en_US
dc.subject	Marketing	en_US
dc.title	Principles of service marketing and management	en_US
dc.type	Book	en_US