Marketing research: an applied approach
![Thumbnail](/xmlui/bitstream/handle/123456789/342/Introductory%20page.pdf.jpg?sequence=32&isAllowed=y)
عرض/ افتح
التاريخ
2007المؤلف
Malhotra, Naresh K.
Birks, David F.
واصفات البيانات
عرض سجل المادة الكاملالخلاصة
This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing research: an applied approach is aimed at students studying marketing research at undergraduate and postgraduate level.
المكان (URI)
http://hdl.handle.net/123456789/342حاويات
- Business [120]