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dc.contributor.authorMalhotra, Naresh K.
dc.contributor.authorBirks, David F.
dc.date.accessioned2014-11-22T17:23:26Z
dc.date.available2014-11-22T17:23:26Z
dc.date.issued2007
dc.identifier.citationHarlow, England : Pearson Education, 2007en_US
dc.identifier.isbn978-0273706892
dc.identifier.urihttp://hdl.handle.net/123456789/342
dc.description.abstractThis 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing research: an applied approach is aimed at students studying marketing research at undergraduate and postgraduate level.en_US
dc.language.isoenen_US
dc.publisherPearson Educationen_US
dc.subjectMarketingen_US
dc.titleMarketing research: an applied approachen_US
dc.typeBooken_US


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