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| dc.contributor.author | Malhotra, Naresh K. | |
| dc.contributor.author | Birks, David F. | |
| dc.date.accessioned | 2014-11-22T17:23:26Z | |
| dc.date.available | 2014-11-22T17:23:26Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Harlow, England : Pearson Education, 2007 | en_US |
| dc.identifier.isbn | 978-0273706892 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/342 | |
| dc.description.abstract | This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing research: an applied approach is aimed at students studying marketing research at undergraduate and postgraduate level. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson Education | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Marketing research: an applied approach | en_US |
| dc.type | Book | en_US |
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- Introductory page.pdf
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- 1. Introduction to marketing ...
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- 2. Defining the marketing research ...
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- 3. Research design.pdf
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- 6. Qualitative research - its ...
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- 13. Questionnaire design.pdf
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- 14. Sampling - design and ...
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- 17. Data preparation.pdf
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- 18. Frequency distribution, cross ...
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- 20. Identifying relationships.pdf
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- 21. Discriminant analysis.pdf
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- Appendix, Glossary & Index.pdf
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