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dc.contributor.authorHawkins, Del I.
dc.contributor.authorMothersbaugh, David L.
dc.date.accessioned2015-08-25T18:40:56Z
dc.date.available2015-08-25T18:40:56Z
dc.date.issued2010
dc.identifier.citationBoston:McGraw-Hill/Irwin, 2010en_US
dc.identifier.urihttp://hdl.handle.net/123456789/544
dc.descriptionA primary purpose of this text is to provide the student with a usable, managerial understanding of consumer behavior. Most students in consumer behavior courses aspire to careers in marketing management, sales, or advertising. They hope to acquire knowledge and skills that will be useful to them in these careers.en_US
dc.description.abstractMarketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to influence it are critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens.en_US
dc.language.isoen_USen_US
dc.publisherMcGraw-Hill/Irwinen_US
dc.subjectConsumer Behavioren_US
dc.subjectBuilding Marketing Strategyen_US
dc.subjectCross-Cultural Variationsen_US
dc.subjectThe Changing American Society:en_US
dc.subjectGroup Infl uences on Consumer Behavioren_US
dc.subjectAttitudes and Infl uencing Attitudesen_US
dc.titleConsumer Behavior :Building Marketing Strategyen_US
dc.typeBooken_US


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