Principles of marketing

dc.contributor.author	Kotler, Philip
dc.contributor.author	Armstrong, Gary
dc.date.accessioned	2014-02-24T20:15:36Z
dc.date.available	2014-02-24T20:15:36Z
dc.date.issued	2012
dc.identifier.citation	Kotler, Philip and Armstrong, Gary(2012). Principles of marketing.14th Edition, New York: Pearson Prentice Hall	en_US
dc.identifier.isbn	978-0-13-216712-3
dc.identifier.isbn	0-13-216712-3
dc.identifier.uri	http://hdl.handle.net/123456789/60
dc.description.abstract	Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Prentice Hall	en_US
dc.subject	Marketing	en_US
dc.title	Principles of marketing	en_US
dc.type	Book	en_US