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dc.contributor.authorKotler, Philip
dc.contributor.authorArmstrong, Gary
dc.date.accessioned2014-02-24T20:42:09Z
dc.date.available2014-02-24T20:42:09Z
dc.date.issued2000
dc.identifier.citationKotler, Philip and Armstrong, Gary(2000). Principles of marketing. 9th Edition, New York: Prentice Hallen_US
dc.identifier.isbn0130404403
dc.identifier.isbn978-0130404404
dc.identifier.urihttp://hdl.handle.net/123456789/61
dc.description.abstractThis book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.en_US
dc.language.isoenen_US
dc.publisherPrentice Hallen_US
dc.subjectMarketingen_US
dc.titlePrinciples of marketingen_US
dc.typeBooken_US


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