Principles of marketing

dc.contributor.author	Kotler, Philip
dc.contributor.author	Armstrong, Gary
dc.date.accessioned	2014-02-24T20:42:09Z
dc.date.available	2014-02-24T20:42:09Z
dc.date.issued	2000
dc.identifier.citation	Kotler, Philip and Armstrong, Gary(2000). Principles of marketing. 9th Edition, New York: Prentice Hall	en_US
dc.identifier.isbn	0130404403
dc.identifier.isbn	978-0130404404
dc.identifier.uri	http://hdl.handle.net/123456789/61
dc.description.abstract	This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice Hall	en_US
dc.subject	Marketing	en_US
dc.title	Principles of marketing	en_US
dc.type	Book	en_US