Marketing management

dc.contributor.author	Kotler, Philip
dc.date.accessioned	2014-02-26T00:03:01Z
dc.date.available	2014-02-26T00:03:01Z
dc.date.issued	2001
dc.identifier.citation	Kotler, Philip (2001). Marketing management. Boston: Prentice-Hall	en_US
dc.identifier.isbn	0–536–63099-2
dc.identifier.uri	http://hdl.handle.net/123456789/64
dc.description.abstract	Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice-Hall	en_US
dc.subject	Marketing	en_US
dc.subject	Management	en_US
dc.subject	Marketing-management	en_US
dc.title	Marketing management	en_US
dc.type	Book	en_US