Marketing management

dc.contributor.author	Kotler, Philip
dc.contributor.author	Keller, Kevin Lane
dc.date.accessioned	2014-02-26T18:13:14Z
dc.date.available	2014-02-26T18:13:14Z
dc.date.issued	2012
dc.identifier.citation	Kotler, Philip and Keller, Kevin Lane (2012). Marketing management. New York: Prentice Hall	en_US
dc.identifier.isbn	978-0-13-210292-6
dc.identifier.uri	http://hdl.handle.net/123456789/66
dc.description.abstract	Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice Hall	en_US
dc.subject	Management	en_US
dc.subject	Marketing	en_US
dc.title	Marketing management	en_US
dc.type	Book	en_US