Consumer Behavior
الخلاصة
This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and consumer practices and Introduces a simple model of consumer decision making.
المكان (URI)
http://hdl.handle.net/123456789/766حاويات
- Business [120]
مواد ذات صلة
عرض الملفات ذات الصلة بواسطة: العنوان، المؤلف، المنشئ والموضوع.
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