Consumer Behavior
Résumé
This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and consumer practices and Introduces a simple model of consumer decision making.
Collections
- Business [120]
Related items
Showing items related by title, author, creator and subject.
-
Consumer Behavior :Building Marketing Strategy
(McGraw-Hill/Irwin, 2010)Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. ... -
Measuring service quality of internet service providing firms in Bangladesh
(Global Journal Inc. (US), 2013)This study integrates past research and proposes a framework for measuring service quality of internet service providing firms in Bangladesh. The paper highlights the overview of internet service providing firms and ... -
Handbook of cosmetic science and technology
(Informa Healthcare USA, 2009)Edited by a team of experienced and internationally renowned contributors, the updated Third Edition is the standard reference for cosmetic chemists and dermatologists seeking the latest innovations and technology for the ...
