Browsing Textile Engineering by Subject "Fashion merchandising"

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    • Fashion brands: branding style from Armani to Zara 

      Tungate, Mark (Kogan Page, 2008)
      Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have ...

    • Fashion marketing 

      Edited by Easey, Mike (Wiley-Blackwell, 2009)
      Marketing is now a firmly established element of most fashionand clothing courses. Fashion Marketing is written to meetstudents’ requirements and has many features making itessential reading for anyone involved in the ...