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dc.contributor.authorAhamed, Bulbul
dc.contributor.authorIslam, S. M. Monirul
dc.contributor.authorQaom, Kismat
dc.date.accessioned2016-03-13T00:23:50Z
dc.date.available2016-03-13T00:23:50Z
dc.date.issued2015
dc.identifier.citationAhamed, Bulbul; Islam, S. M. Monirul and Qaom, Kismat (2015). Customers’ attitude towards e-commerce in Bangladesh : an empirical study on some selected B2C e-commerce sites. Journal of Business and Technology (Dhaka), 10(01), 37 - 54.en_US
dc.identifier.issn1992-271X
dc.identifier.urihttp://hdl.handle.net/123456789/865
dc.description.abstractThis study aims at identifying salient attributes of e-commerce sites in Bangladesh. The study tries to assess the perception of customers about the performance of major-e-commerce sites on those attributes. Eighteen potential attributes are preliminarily selected, and after conducting a pre-test on 50 sample respondents eleven salient attributes are selected for the study. Finally 108 respondents are taken as the study sample. Mertin Fishbein’s multi-attribute attitude models adopted to measure the customers’ attitude. Respondents were asked their belief and evaluation towards some B2C ecommerce sites. The benchmark of positive belief is hypothesized as 4 in a 5 point scale. The significance of the difference between observed mean of customers’ belief and the predetermined benchmark is measured by left tailed Z statistic. It is found that the sample respondents believe that the performance of the B2C e-commerce sites in Bangladesh is up to the benchmark in teams of only two attributes among the eleven. The findings of this study may be used by the existing B2C e-commerce companies as well as by the future e-commerce entrepreneurs in Bangladesh to establish a quality and customer-driven B2C e-commerce industry. Even the customers will be benefitting if the industry considers the findings of the study.en_US
dc.language.isoen_USen_US
dc.publisherJournal of Business and Technology (Dhaka)en_US
dc.subjectB2C e-commerceen_US
dc.subjectAttitudeen_US
dc.subjectBeliefen_US
dc.subjectEvaluationen_US
dc.titleCustomers’ attitude towards e-commerce in Bangladesh : an empirical study on some selected B2C e-commerce sitesen_US
dc.typeArticleen_US


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