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dc.contributor.authorPERVEEN, RUMANA
dc.contributor.authorISLAM, RABIUL
dc.date.accessioned2016-03-14T21:42:27Z
dc.date.available2016-03-14T21:42:27Z
dc.date.issued2015
dc.identifier.citationDhaka: Northern University Bangladesh; 2015en_US
dc.identifier.issn1992-271X
dc.identifier.urihttp://hdl.handle.net/123456789/877
dc.description.abstractThis research is conducted to identify the benefits that customers receive as a result of maintaining long-term relation with commercial banks. Necessary data were collected from 262 respondents of different commercial banks of Khulna city of Bangladesh. Multiple regressions with SPSS were applied for data analysis. Customers’ relational benefits can be categorized into three distinct benefit types: confidence, social and special treatment benefits. The results have showed that confidence benefit is the most pronounced factor for customers of banks. The findings have also revealed that confidence benefits and social benefits have statistically significant effect on customers’ retention which is the key building block of developing banking industry in Bangladesh.en_US
dc.language.isoenen_US
dc.publisherNorthern University Bangladeshen_US
dc.subjectConfidence benefiten_US
dc.subjectSocial benefiten_US
dc.subjectSpecial treatment benefiten_US
dc.subjectCustomer’s retentionen_US
dc.subjectBanking industryen_US
dc.titleEffects of Customers’ Relational Benefits on Development of Banking Industry: An Empirical Study on Some Commercial Banks in Khulna City of Bangladeshen_US
dc.typeArticleen_US


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